After four years of efforts to phase out cookies, Google has decided to keep them in its Chrome browser. Instead of eliminating cookies, Google will now offer users a new experience in Chrome that allows them to make an informed choice regarding their cookie preferences, which they can adjust anytime.
What can we expect to see from Google next regarding privacy now that cookies are staying?
“As an early tester and contributor to Privacy Sandbox we look forward to continuing to work with Google on those APIs and providing ongoing feedback. The industry will be waiting for the implementation specifics on how Chrome introduces the user choice option, including how this can be changed at any time. The nature of the execution and ease with which users can alter their preference will have a significant bearing on the result.”
Filippo Gramigna, co-CEO, Onetag
Originally published on: Campaign Asia
