Life at Onetag: Flexibility & Work-Life Balance
Meet Emanuele Simonelli, our Tech team’s Head of Engine, who is based in Pisa, Italy. In this edition of our Life at Onetag series, Emanuele shares how flexibility and work-life balance have shape his day-to-day experience. From the way he structures his day to how he recharges, here’s what he had to share! Getting to […]
Onetag Presents: Industry Perspectives – Eric Shih, COO, Cedara
A Conversation with Eric Shih, Chief Operating Officer, Cedara Welcome to Industry Perspectives – Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition we’re delighted to feature Eric Shih, Chief […]
The Evolution of Curation: From Static Deals to Real-Time Precision
by Keith Arrowsmith, Director of Product Marketing, Onetag Over the last 18 months, the expansion of sell-side curation has marked a paradigm shift for programmatic advertising, dramatically increasing scale for Deal ID data targeting and enabling faster decisioning at the impression level. The IAB Tech Lab defines curation as “the selection and organization of inventory using technology and […]
Life at Onetag: Summer, Annual Leave & Work-Life Balance
Meet Tereza Knoxova, Head of Business Operations and Performance for our Commercial team, who is based in London. In this edition of our Life at Onetag series, we talk about making the most of Onetag’s generous annual leave policy and supportive culture, especially during the summer months. Getting to Know You 1. Can you tell […]
Shaping the Flow: Building a Traffic Shaping Algorithm Inside an Exchange
By Flavio Porri, Head of Onetag Data Science n digital advertising, optimizing latency and throughput can significantly impact performance and revenue. For a programmatic exchange, optimizing every bit of traffic that flows through its pipes isn’t just a matter of efficiency, it’s a matter of survival. Traffic shaping is the process of managing and prioritizing […]
How to move beyond burn and learn ad buying
By Keith Arrowsmith, Marketing Director, Onetag In programmatic advertising, it’s still common to launch a campaign, spend budget to gather performance data, and then start to re-optimize once results come in. But while it’s long been accepted as standard practice, this “burn and learn” model is also a major source of waste, delay, and missed […]
Onetag Presents: Industry Perspectives – Pin-Ju Chiang, Director of Ad Platform, Overwolf
A Conversation with Pin-Ju Chiang, Director of Ad Platform at Overwolf Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
AdTech UNFILTERED Podcast: The Untapped Power of Curation
Featuring: Filippo Gramigna, co-CEO, Onetag What does programmatic curation really mean – and why is it reshaping the industry? In the latest episode of AdTech Unfiltered, Onetag co-CEO Filippo Gramigna joins host Noor Naseer to unpack the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem. Filippo explains:“Curation is optimizing inventory in […]
The Unsung Hero Of Ad Tech’s AI Revolution: The Cloud
By Daniel Pirchio, Onetag Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting. But while AI captures the spotlight, another foundational technology has quietly enabled […]
How Ad Tech’s Cloud Transformation Can Keep Up With Its Automation Goals
By Filippo Gramigna, co-CEO, Onetag Early in 2025, AdExchanger declared that this year, ad tech would go to the clouds. In many ways, this has proven true: across the industry, platforms are migrating workloads to cloud environments, modernizing their data pipelines, and reengineering their backend systems for scale. But migration alone doesn’t always mean transformation. […]
