Retailers: This holiday season, don’t undervalue the open web
by Filippo Gramigna, Onetag In the run-up to peak shopping season, every retailer is asking the same question: Where can I capture the most attention, at the right time, without overspending? Most holiday digital marketing campaigns will zero in on the usual suspects: walled gardens, owned media, and major retail marketplaces. But while those channels […]
Onetag Presents: Industry Perspectives – David Lahoz, Founder & CEO, Naurus
A conversation with David Lahoz, Founder & CEO of Naurus Welcome to Industry Perspectives, Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition, we’re excited to hear from David Lahoz, […]
Why mental health matters more than where people work
Leaders should move past the remote work debate and build work cultures centered on mental health, flexibility and support. By Filippo Gramigna and Daniel Pirchio, co-CEOs of Onetag The debate over remote work versus office mandates shows no signs of slowing. The advertising world is no exception, where some argue that agencies should go fully […]
Onetag Presents: Industry Perspectives – Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial
A Conversation with Diana Moyano Saenz-Tejada, Head of Programmatic, El Confidencial Welcome to Industry Perspectives, the content series from Onetag where we highlight leaders shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing valuable insights, lessons learned, and visions for what’s to come. In this edition, we’re […]
Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale
Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides access to the Lotame Data Exchange (LDX) taxonomy for both immediate Deal ID activation, as […]
Life at Onetag: Flexibility & Work-Life Balance
Meet Emanuele Simonelli, our Tech team’s Head of Engine, who is based in Pisa, Italy. In this edition of our Life at Onetag series, Emanuele shares how flexibility and work-life balance have shape his day-to-day experience. From the way he structures his day to how he recharges, here’s what he had to share! Getting to […]
Onetag Presents: Industry Perspectives – Eric Shih, COO, Cedara
A Conversation with Eric Shih, Chief Operating Officer, Cedara Welcome to Industry Perspectives – Onetag’s series spotlighting leaders who are shaping the future of programmatic and ad tech. Each edition features real voices from the field, sharing insights, lessons learned, and visions for what’s ahead. In this edition we’re delighted to feature Eric Shih, Chief […]
The Evolution of Curation: From Static Deals to Real-Time Precision
by Keith Arrowsmith, Director of Product Marketing, Onetag Over the last 18 months, the expansion of sell-side curation has marked a paradigm shift for programmatic advertising, dramatically increasing scale for Deal ID data targeting and enabling faster decisioning at the impression level. The IAB Tech Lab defines curation as “the selection and organization of inventory using technology and […]
Life at Onetag: Summer, Annual Leave & Work-Life Balance
Meet Tereza Knoxova, Head of Business Operations and Performance for our Commercial team, who is based in London. In this edition of our Life at Onetag series, we talk about making the most of Onetag’s generous annual leave policy and supportive culture, especially during the summer months. Getting to Know You 1. Can you tell […]
Shaping the Flow: Building a Traffic Shaping Algorithm Inside an Exchange
By Flavio Porri, Head of Onetag Data Science n digital advertising, optimizing latency and throughput can significantly impact performance and revenue. For a programmatic exchange, optimizing every bit of traffic that flows through its pipes isn’t just a matter of efficiency, it’s a matter of survival. Traffic shaping is the process of managing and prioritizing […]
