Busting the Myths: All the Questions You’ve Ever Wanted to Ask About Supply-Side Curation
By Keith Arrowsmith, Marketing Director, Onetag There has been no shortage of discussion about curation recently, with other variations such as ‘supply-side curation’ and ‘vertical curation’ also entering the conversation. Anything that’s accelerating as fast as the curation movement is bound to attract differing opinions and perspectives. Indeed, in his latest article, Tom Wolfe questions […]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag’s digital emissions. Real-time AI curation filters inventory at the source and optimises ad impression attributes at the placement level, delivering superior […]
Smart Curation prevents wasted advertising money
Programmatic advertising without filters is like fishing in the open sea—you catch fish, but also trash. Smart curation, on the other hand, creates “artificial ponds” that only catch high-quality fish, i.e., relevant traffic. AI plays a crucial role in this, explains Mabroor Ahmad in his guest article for MEEDIA. By Mabroor Ahmad, Supply Sales Director […]
Accelerate Action: Voices from Our Team on International Women’s Day
This year’s International Women’s Day theme is Accelerate Action, highlighting the urgent need to accelerate gender equality. While progress has been made, the World Economic Forum projects that true gender parity won’t be reached until 2158—a timeline we cannot accept. This theme calls for bold, immediate action to dismantle the systemic barriers and biases holding […]
Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine
By Salvo Nicotra, Chief Innovation Officer, Onetag Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best. This article aims to provide a primer of the main data signals available for curators […]
Utiq Brings Deterministic Telco-Powered Authentic Audiences to Onetag’s Smart Curation platform
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built for buy-side curation. This […]
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing and real-time cohort segmentation to Onetag’s Smart Curation platform, offering advertisers scalable, privacy-compliant audience targeting […]
Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust’
After a year that didn’t deliver on its promise to remove third-party cookies in Chrome, data privacy issues remain a key concern for consumers, but it’s the brands that stand to lose out most if they don’t get their data privacy ducks in a row. Data has become something of an obsession within the performance […]
2025 Predictions: Open Web
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites are a major reason why almost a quarter of programmatic ad spend is squandered, […]
Solving Programmatic Advertising’s challenges with Smart Curation
by Filippo Gramigna Q: With 20+ years of experience in programmatic advertising space, what specific pain points do you think advertisers encounter in the ad tech ecosystem?Advertisers in the programmatic advertising ecosystem face numerous significant challenges. First, ensuring ad quality and brand safety is a never-ending challenge, with issues such as low viewability, ad fraud, and […]
