Solving Programmatic Advertising’s challenges with Smart Curation
by Filippo Gramigna Q: With 20+ years of experience in programmatic advertising space, what specific pain points do you think advertisers encounter in the ad tech ecosystem?Advertisers in the programmatic advertising ecosystem face numerous significant challenges. First, ensuring ad quality and brand safety is a never-ending challenge, with issues such as low viewability, ad fraud, and […]
Curation is not a buzzword: it’s a fundamental shift
By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe curation is the solution to a whole host of challenges impacting the industry, whether that’s the loss of existing demand-side signals, privacy […]
Onetag’s Keith Arrowsmith Talks 2024 Top Payors and Ad Tech with OAREX
With an excellent track record of making timely payments, Onetag was recognized as an H1 2024 OAREX Top Payor. Keith Arrowsmith shares more about Onetag and the current and future ad tech industry landscape. With an excellent track record of timely payments, Onetag was recognized as an OAREX Top Payor for H1 2024. Learn more […]
Curation: The industry inside track
By Keith Arrowsmith , Global Marketing Director at Onetag This year curation has come to the fore as the key programmatic topic of conversation alongside AI. At our recent Curation Experience London event, hosted with our friends at Campari Group , the audience buzz was evident. I was thrilled to moderate a panel discussion with […]
A publisher’s guide to semantic data
By Keith Arrowsmith , Global Marketing Director at Onetag As a privacy-friendly, brand-safe and cookieless solution, contextual advertising is now widely recognised as a game-changer for the effective serving of ads to engaged consumers, meeting them in the critical moments of their customer journey. Semantic data takes the contextual approach further, moving beyond keywords to […]
What’s 1 effective thing to achieve better representation in the industry?
During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry. An array of suggestions were put forward, from measurement to getting allies on board, from long-term investment to a shift to focus on retaining — not just […]
Rules to curate by: the future is smart
By Filippo Gramigna, co-CEO, Onetag While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central role in digital media strategies the world over. And there is sharp growth on the horizon – especially when it comes to smart, or AI-driven, curation. Recent research suggests that 87% of European […]
The evolution of smart curation With Daniel Pirchio, Founder & CEO, Onetag
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital […]
Prime Day 2024: Agencies and adtechs share marketing insights
The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains. For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing […]
Semantic data: 5 minutes with… Daniel Pirchio
There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag founder and CEO Daniel Pirchio. Q: Contextual and semantic data have become popular targeting methods on […]
