Chrome Cookie Deprecation: Onetag Response
In a blog post yesterday, Google announced that it doesn’t intend to deprecate third party cookies. Instead, it suggests offering users a choice between third-party cookies and other tech, such as Privacy Sandbox, in its browser. PMW spoke to a panel of marketing leaders to ascertain how this will impact marketers plans going into the […]
Smart Curation for the Open Internet
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they question the mechanics behind curation, and how exactly it can benefit them. It’s a hot […]
Onetag partners with Cedara on emissions measurement
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part […]
Cannes on Camera with Onetag
Keith Arrowsmith, Marketing Director at Programmatic adtech OneTag, takes us through the company’s recently announced AI-co pilot Smart Curation platform and what he’s taking away from the Cannes Lions Festival… Watch the full Interview here: Media Shotz
Onetag launches the industry’s first AI co-pilot for programmatic media curation
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Onetag annuncia una piattaforma di Media Curation basata sull’AI
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Semantic data – the jewel of contextual advertising
By Keith Arrowsmith, Global Product Marketing Director, Onetag As marketers navigate the online world, ever mindful of the risk of their ads appearing in poor-quality environments, ensuring brand-safe advertising alongside relevant and high-quality journalism has never been so important. Most browsers are already cookieless, with Chrome to follow, so the old ways of targeting based […]
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]
Using curation technology to drive more relevant content in an era of critical consumers
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
Is the open auction dying – or is this its time to shine?
La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply
