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Can curation revive the programmatic open auction?

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation. Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There are also concerns about the ‘murkiness’ of the open auction, focusing […]

Onetag announces new hires

La società di programmatic advertising cresce con l’ingresso dei due nuovi manager, rispettivamente Sales Director dell’area Demand e Head of Customer Success dell’area Supply