Massimo leads Global HR at Onetag and is passionate about implementing strategies and practices that support global, multi-location growth-oriented businesses.

He brings a successful track record in HR development and implementation across different industries and work cultures, working in partnership with business stakeholders to enable effective delivery of people plans.

Prior to joining Onetag, Massimo developed HR functions in International businesses in industries including luxury, consumer goods and technology. He has extensive experience of working with teams across Europe, the U.S. and Asia.

Outside of Onetag, Massimo enjoys spending time with his family, cooking with a glass of fine wine, travelling, and running. He also loves reading about history and astronomy.

Elli is a trilingual media professional with 20 years of experience in the advertising industry. Her expertise is a blend of the publishing ecosystem, brand partnerships and ad technology, having spent many years in globally renowned organisations such as the Financial Times and Condé Nast in client-facing roles with stints in ad tech businesses in between. Her experiences have shaped Elli’s problem-solving and client-centric approach and she is passionate about connecting the dots, simplifying complex notions and fostering cross-functional collaboration to yield results and add value.

A true citizen of the world, Elli was exposed to different cultures and travel from a young age and continues to be passionate about discovering and exploring new destinations whenever the opportunity arises. She is a mum of two young boys (and most recently a cat) and whenever there is any spare time, she loves to experiment in the kitchen and to be active outdoors searching for that ever elusive vitamin D.

Dan Scherer leads Onetag’s sales, customer support and partnerships teams in all markets across the US, EU, and UK.   

A results-driven leader with a proven track record driving strategic focus, revenue growth, and market expansion, Dan brings Onetag expertise in introducing new businesses, scaling adoption and revenues across the media and advertising ecosystems. Prior to Onetag, Dan served in sales and business development leadership with Infillion, Tremor Media, and Digital Broadcasting Group.  His global experience with On2 Technologies, CheckM8, and AT&T delivered large account and corporate growth through strong commercial partnership with advertising, tech, media, and semiconductor companies.  Dan started out as a producer and business manager at CNN, and The Weather Channel in Atlanta.

When Dan powers down, you can find him home-bodying with his 6 girls (pets included), grooving to live music, cheering on the University of Miami or one of the legion of teams he supports around the world. Go Swannies!