The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains.
For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing to maximise their marketing strategies ahead the the retail event?
Our leading agencies and adtechs offer their top tips, views and insights on ‘Fall Prime Day’…
“A great new programmatic advertising option for Amazon Prime Day, and indeed Black Friday, are deal IDs that combine the best shopper, lifestyle and tech interest sites with semantic data.
“Adding semantic data enables brands to extend the reach of campaigns to include page level-related content, wherever this appears across the premium open web.”
Keith Arrowsmith, Global Product Marketing Director
Original published on: Mediashotz
