In a blog post yesterday, Google announced that it doesn’t intend to deprecate third party cookies. Instead, it suggests offering users a choice between third-party cookies and other tech, such as Privacy Sandbox, in its browser.
PMW spoke to a panel of marketing leaders to ascertain how this will impact marketers plans going into the golden quarter.
“AI-powered Smart Curation platforms are perfectly positioned as one of the leading solutions”
Filippo Gramigna, co-CEO, Onetag, said: “The industry continues to transform towards a more user-centric, privacy-compliant and interoperable ecosystem, enriched by addressable and contextual signals. AI-powered Smart Curation platforms are perfectly positioned as one of the leading solutions, interpreting all data without signal loss, enriching with curators’ data and meeting omnichannel targeting needs.”
Originally published on: PMW
